Professor of Marketing and Voya Financial Chair
University of Connecticut School of Business
2100 Hillside Road, Unit 1041
Storrs, CT 06269-1041
Professor Mitra’s research encompasses innovation and new product management, their antecedents and consequences on organizations, customers, and economies, and the development of analytics in these areas. He uses both analytical and econometric methods to understand these effects over time as well as across brands, firms, industries, and countries. These research has been published in the Journal of Marketing, the Journal of Marketing Research, Marketing Science, Management Science, and the Harvard Business Review, among others. Professor Mitra has been recognized with numerous awards from premier organizations including the American Marketing Association’s (AMA) Maynard Award, Varadarajan Award, and Excellence in Global Marketing Research Award; the Marketing Science Institute’s (MSI) MSI Scholar, MSI Young Scholar and Robert Buzzell Award; and as finalists of the Institute for Operations Research and the Management Sciences’ (INFORMS) John Little Award and Frank Bass Award. His research has received widespread media coverage including the Wall Street Journal, BusinessWeek, Forbes, and CNN, in the US, Financial Times in the UK, and Handelsblatt in Germany. He advises several Fortune 500 firms and is associated with successful high tech start-ups. Prior to joining academics, he held various management positions at Coca Cola and Diageo. Professor Mitra is the Marketing Department’s Ph.D. Program Coordinator and teaches courses on Marketing Strategy, Brand Management, and Marketing Analytics, in the EMBA, PMBA, and doctoral programs. Professor Mitra currently serves as an Associate Editor of the Journal of Marketing and as Editorial Review Board member of several leading journals.